Client

A large organization with its primary business in the beverage industry but with interests spread across numerous verticals.

Problem

The client outsourced its in-house newsletter to an MNC ad agency. The client was dissatisfied with attention given to editorial improvement and design. There were delays on the agency-side in delivering the magazine as per schedule. The client decided to opt for an organization that specialized in corporate communications and chose Cicada Media.

Solution

Cicada Media was able to conceptualize a new concept and look and feel for the magazine. It was so successful that the company retained it for three years. We were able to provide quality editorial content leading to cleaner and readable content. The magazine was completed ahead of schedule and costs were lowered by 40 percent.